Social media for tourism

Please indicate your gender *

only one variant is available

Male

Female

Please indicate your age *

Please indicate you country of residence *

Where do you primarily prefer to travel ? *

several variants are available

In the country of residence

FSU (Former Soviet Union) countries

Europe

American region (the North, South, Central America and island nations and territories of the Caribbean)

East Asia and the Pacific region (South-East and East Asia, Australia, Oceania)

African region (Africa except Egypt and Libya)

The Middle East region (Western and South-West Asia, Egypt, Libya)

South Asian region (Central and South Asia)

How many times on average do you travel per year? *

only one variant is available

Less than once a year

Once a year

2 times ayear

More than 2 times a year

What social media do you prefer to use and how frequently? *

	Don't use	Once a week	2-3 times per week	Daily	Several times a day
Vkontakte
Odnoklassniki
Facebook
Twitter
Google +
Pinterest
Flickr
Instagram
Foursquare
Blogs (LiveJournal, WorldPress atc.)

What sources do you usually use to search for accommodation? *

several variants are available

Go to travel agent

Online travel agancy source

Booking websites (Booking.com, Kayak, Expedia etc.)

Reviewing websites (Tripadvisor, TopHotels etc.)

Search engine (Yandex, Google etc)

Social networks (e.g. Vkontakte, Odnoklassniki, Facebook etc.)

Other. Please specify below

Where do you usually book accommodation ? *

several variants are available

In travel agency

Booking websites (KAYAK, Expedia, booking.com atc.)

On the hotel website

Directly from the hotel on the spot

Other. Please specify below

Please evaluate to what extent the reviews on social media are important for you to make a decision on accommodation *

only one variant is available

Very unimportant

Unimportant

Average

Important

Very important

How is important for you to have a possibility for direct communication with the hotel while choosing the accommodation ? *

only one variant is available

Very unimportant

Unimportant

Average

Important

Very important

How is important for you to have updated information and reviews of other guests when choosing accommodation? *

only one variant is available

Very unimportant

Unimportant

Average

Important

Very important

How is important for you to have all information and possibility of communication in Russian language. *

only one variant is available

Very unimportant

Unimportant

Average

Important

Very important

Are you following the official page of the hotels on social media networks? *

only one variant is available

Yes

No

If yes, please mark why *

several variants are available

I like to see what is going on at the hotel i like

To keep in touch with nice people I met at the hotel

To share experience which can be useful to other tourists

Such pages are giving me inspiration for future travel

I’m looking for information about discounts

Other. Please specify below

If you are following official pages of hotels, on which social media? *

several variants are available

VKontakte

Odnoklassniki

Facebook

Twitter

Google+

Instagram

Other. Please specify below

If no, please mark why *

several variants are available

I didn’t see such a pages on social media i use

I’ve seen these pages but I’m nut interested

I didn’t have a possibility to use such pages, but I would like to in a future

I'm not a member but I used such a pages for communication with the hotel

Other. Please indicate below

What content would you like to see on the official page of the hotel in social media? *

several variants are available

Updated information about the events in the hotel

Detailed description of the hotel

Good quality photos

Information about discounts and offers

Reviews and photos from other guests

Possibility to communicate directly to the staff of the hotel

Information about the activities in the location of the hotel.

Other. Please specify below

Would you like to receive the results of this research? *

only one variant is available

Yes

No

Social media for tourism

Please indicate your gender *

Please indicate your age *

Please indicate you country of residence *

Where do you primarily prefer to travel ? *

How many times on average do you travel per year? *

What social media do you prefer to use and how frequently? *

What sources do you usually use to search for accommodation? *

Where do you usually book accommodation ? *

Please evaluate to what extent the reviews on social media are important for you to make a decision on accommodation *

How is important for you to have a possibility for direct communication with the hotel while choosing the accommodation ? *

How is important for you to have updated information and reviews of other guests when choosing accommodation? *

How is important for you to have all information and possibility of communication in Russian language. *

Are you following the official page of the hotels on social media networks? *

If yes, please mark why *

If you are following official pages of hotels, on which social media? *

If no, please mark why *

What content would you like to see on the official page of the hotel in social media? *

Would you like to receive the results of this research? *

If yes, Please enter your name *

If yes, Please enter your E-mail (to send you the results of the research only and for no other marketing purposes) *