Questionnaire
Based on the store personality:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is welcoming | |||
|
1 Totally agree
|
 |
18.01 | 29 |
|
2 Agree
|
|
33.54 | 54 |
|
3 Agree somewhat
|
|
28.57 | 46 |
|
4 Neither agree or disagree
|
|
12.42 | 20 |
|
5 Disagree somewhat
|
|
4.97 | 8 |
|
6 Disagree
|
|
1.86 | 3 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is enthusiastic | |||
|
1 Totally agree
|
|
9.94 | 16 |
|
2 Agree
|
|
22.36 | 36 |
|
3 Agree somewhat
|
|
28.57 | 46 |
|
4 Neither agree or disagree
|
|
21.74 | 35 |
|
5 Disagree somewhat
|
|
13.66 | 22 |
|
6 Disagree
|
|
2.48 | 4 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| This store is lively | |||
|
1 Totally agree
|
|
15.53 | 25 |
|
2 Agree
|
|
27.95 | 45 |
|
3 Agree somewhat
|
|
32.92 | 53 |
|
4 Neither agree or disagree
|
|
17.39 | 28 |
|
5 Disagree somewhat
|
|
4.97 | 8 |
|
6 Disagree
|
|
0.62 | 1 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is dynamic | |||
|
1 Totally agree
|
|
11.18 | 18 |
|
2 Agree
|
|
24.22 | 39 |
|
3 Agree somewhat
|
|
33.54 | 54 |
|
4 Neither agree or disagree
|
|
22.36 | 36 |
|
5 Disagree somewhat
|
|
5.59 | 9 |
|
6 Disagree
|
|
1.86 | 3 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| This store is honest | |||
|
1 Totally agree
|
|
13.04 | 21 |
|
2 Agree
|
|
25.47 | 41 |
|
3 Agree somewhat
|
|
29.19 | 47 |
|
4 Neither agree or disagree
|
|
22.98 | 37 |
|
5 Disagree somewhat
|
|
7.45 | 12 |
|
6 Disagree
|
|
1.24 | 2 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is sincere | |||
|
1 Totally agree
|
|
10.56 | 17 |
|
2 Agree
|
|
24.22 | 39 |
|
3 Agree somewhat
|
|
28.57 | 46 |
|
4 Neither agree or disagree
|
|
24.22 | 39 |
|
5 Disagree somewhat
|
|
8.7 | 14 |
|
6 Disagree
|
|
3.11 | 5 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is reliable | |||
|
1 Totally agree
|
|
11.8 | 19 |
|
2 Agree
|
|
29.81 | 48 |
|
3 Agree somewhat
|
|
29.81 | 48 |
|
4 Neither agree or disagree
|
|
18.63 | 30 |
|
5 Disagree somewhat
|
|
8.07 | 13 |
|
6 Disagree
|
|
1.24 | 2 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is true | |||
|
1 Totally agree
|
|
13.66 | 22 |
|
2 Agree
|
|
26.71 | 43 |
|
3 Agree somewhat
|
|
27.95 | 45 |
|
4 Neither agree or disagree
|
|
24.84 | 40 |
|
5 Disagree somewhat
|
|
4.35 | 7 |
|
6 Disagree
|
|
1.24 | 2 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| This store is hardy | |||
|
1 Totally agree
|
|
6.21 | 10 |
|
2 Agree
|
|
11.18 | 18 |
|
3 Agree somewhat
|
|
21.12 | 34 |
|
4 Neither agree or disagree
|
|
45.34 | 73 |
|
5 Disagree somewhat
|
|
7.45 | 12 |
|
6 Disagree
|
|
6.21 | 10 |
|
7 Strongly disagree
|
|
2.48 | 4 |
| This store is solid | |||
|
1 Totally agree
|
|
8.7 | 14 |
|
2 Agree
|
|
17.39 | 28 |
|
3 Agree somewhat
|
|
24.84 | 40 |
|
4 Neither agree or disagree
|
|
33.54 | 54 |
|
5 Disagree somewhat
|
|
6.21 | 10 |
|
6 Disagree
|
|
7.45 | 12 |
|
7 Strongly disagree
|
|
1.86 | 3 |
| This store is reputable | |||
|
1 Totally agree
|
|
17.39 | 28 |
|
2 Agree
|
|
32.3 | 52 |
|
3 Agree somewhat
|
|
25.47 | 41 |
|
4 Neither agree or disagree
|
|
19.88 | 32 |
|
5 Disagree somewhat
|
|
3.73 | 6 |
|
6 Disagree
|
|
0.62 | 1 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store is thriving | |||
|
1 Totally agree
|
|
13.04 | 21 |
|
2 Agree
|
|
24.22 | 39 |
|
3 Agree somewhat
|
|
24.22 | 39 |
|
4 Neither agree or disagree
|
|
29.81 | 48 |
|
5 Disagree somewhat
|
|
5.59 | 9 |
|
6 Disagree
|
|
1.86 | 3 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| This store is chic | |||
|
1 Totally agree
|
|
11.18 | 18 |
|
2 Agree
|
|
19.88 | 32 |
|
3 Agree somewhat
|
|
27.33 | 44 |
|
4 Neither agree or disagree
|
|
15.53 | 25 |
|
5 Disagree somewhat
|
|
14.91 | 24 |
|
6 Disagree
|
|
7.45 | 12 |
|
7 Strongly disagree
|
|
3.73 | 6 |
| This store is high class | |||
|
1 Totally agree
|
|
7.45 | 12 |
|
2 Agree
|
|
4.97 | 8 |
|
3 Agree somewhat
|
|
16.15 | 26 |
|
4 Neither agree or disagree
|
|
20.5 | 33 |
|
5 Disagree somewhat
|
|
22.36 | 36 |
|
6 Disagree
|
|
16.77 | 27 |
|
7 Strongly disagree
|
|
11.8 | 19 |
| This store is elegant | |||
|
1 Totally agree
|
|
9.32 | 15 |
|
2 Agree
|
|
9.94 | 16 |
|
3 Agree somewhat
|
|
26.09 | 42 |
|
4 Neither agree or disagree
|
|
22.36 | 36 |
|
5 Disagree somewhat
|
|
16.15 | 26 |
|
6 Disagree
|
|
8.07 | 13 |
|
7 Strongly disagree
|
|
8.07 | 13 |
| This store is stylish | |||
|
1 Totally agree
|
|
14.29 | 23 |
|
2 Agree
|
|
19.88 | 32 |
|
3 Agree somewhat
|
|
32.3 | 52 |
|
4 Neither agree or disagree
|
|
17.39 | 28 |
|
5 Disagree somewhat
|
|
10.56 | 17 |
|
6 Disagree
|
|
2.48 | 4 |
|
7 Strongly disagree
|
|
3.11 | 5 |
| This store is annoying | |||
|
1 Totally agree
|
|
2.48 | 4 |
|
2 Agree
|
|
3.73 | 6 |
|
3 Agree somewhat
|
|
6.83 | 11 |
|
4 Neither agree or disagree
|
|
19.25 | 31 |
|
5 Disagree somewhat
|
|
25.47 | 41 |
|
6 Disagree
|
|
29.81 | 48 |
|
7 Strongly disagree
|
|
12.42 | 20 |
| This store is irritating | |||
|
1 Totally agree
|
|
2.48 | 4 |
|
2 Agree
|
|
5.59 | 9 |
|
3 Agree somewhat
|
|
7.45 | 12 |
|
4 Neither agree or disagree
|
|
26.09 | 42 |
|
5 Disagree somewhat
|
|
18.63 | 30 |
|
6 Disagree
|
|
26.09 | 42 |
|
7 Strongly disagree
|
|
13.66 | 22 |
| This store is loud | |||
|
1 Totally agree
|
|
8.07 | 13 |
|
2 Agree
|
|
8.7 | 14 |
|
3 Agree somewhat
|
|
27.95 | 45 |
|
4 Neither agree or disagree
|
|
25.47 | 41 |
|
5 Disagree somewhat
|
|
14.29 | 23 |
|
6 Disagree
|
|
11.8 | 19 |
|
7 Strongly disagree
|
|
3.73 | 6 |
| This store is superficial | |||
|
1 Totally agree
|
|
4.97 | 8 |
|
2 Agree
|
|
8.7 | 14 |
|
3 Agree somewhat
|
|
11.8 | 19 |
|
4 Neither agree or disagree
|
|
42.24 | 68 |
|
5 Disagree somewhat
|
|
17.39 | 28 |
|
6 Disagree
|
|
10.56 | 17 |
|
7 Strongly disagree
|
|
4.35 | 7 |
| Total answers: Non-response: |
161 0 |
||
Based on a 7 point scale, ranging from 1 to 7, where 1 replies to totally agree and 7 replies to totally disagree, please fill the following questions:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is accessible | |||
|
1 Totally agree
|
|
28.57 | 46 |
|
2 Agree
|
|
47.2 | 76 |
|
3 Agree somewhat
|
|
16.15 | 26 |
|
4 Neither agree or disagree
|
|
6.21 | 10 |
|
5 Disagree somewhat
|
|
0.62 | 1 |
|
6 Disagree
|
|
0 | 0 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| The store lay-out at this store makes it easy for customers to find what they need | |||
|
1 Totally agree
|
|
15.53 | 25 |
|
2 Agree
|
|
35.4 | 57 |
|
3 Agree somewhat
|
|
25.47 | 41 |
|
4 Neither agree or disagree
|
|
10.56 | 17 |
|
5 Disagree somewhat
|
|
6.83 | 11 |
|
6 Disagree
|
|
5.59 | 9 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store often has interesting bargains | |||
|
1 Totally agree
|
|
22.98 | 37 |
|
2 Agree
|
|
42.86 | 69 |
|
3 Agree somewhat
|
|
16.15 | 26 |
|
4 Neither agree or disagree
|
|
14.91 | 24 |
|
5 Disagree somewhat
|
|
1.86 | 3 |
|
6 Disagree
|
|
0.62 | 1 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store's offerings are reasonably priced | |||
|
1 Totally agree
|
|
24.84 | 40 |
|
2 Agree
|
|
39.13 | 63 |
|
3 Agree somewhat
|
|
19.25 | 31 |
|
4 Neither agree or disagree
|
|
11.18 | 18 |
|
5 Disagree somewhat
|
|
2.48 | 4 |
|
6 Disagree
|
|
1.86 | 3 |
|
7 Strongly disagree
|
|
1.24 | 2 |
| This store has enough stock | |||
|
1 Totally agree
|
|
11.18 | 18 |
|
2 Agree
|
|
29.19 | 47 |
|
3 Agree somewhat
|
|
26.71 | 43 |
|
4 Neither agree or disagree
|
|
18.63 | 30 |
|
5 Disagree somewhat
|
|
6.83 | 11 |
|
6 Disagree
|
|
5.59 | 9 |
|
7 Strongly disagree
|
|
1.86 | 3 |
| This store offers good value for the price I pay | |||
|
1 Totally agree
|
|
15.53 | 25 |
|
2 Agree
|
|
27.33 | 44 |
|
3 Agree somewhat
|
|
24.84 | 40 |
|
4 Neither agree or disagree
|
|
18.01 | 29 |
|
5 Disagree somewhat
|
|
8.7 | 14 |
|
6 Disagree
|
|
3.73 | 6 |
|
7 Strongly disagree
|
|
1.86 | 3 |
| This store’s dressing rooms are comfortable | |||
|
1 Totally agree
|
|
14.29 | 23 |
|
2 Agree
|
|
29.81 | 48 |
|
3 Agree somewhat
|
|
26.71 | 43 |
|
4 Neither agree or disagree
|
|
17.39 | 28 |
|
5 Disagree somewhat
|
|
4.35 | 7 |
|
6 Disagree
|
|
6.83 | 11 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| This store has convenient operating hours | |||
|
1 Totally agree
|
|
27.95 | 45 |
|
2 Agree
|
|
44.72 | 72 |
|
3 Agree somewhat
|
|
13.04 | 21 |
|
4 Neither agree or disagree
|
|
11.18 | 18 |
|
5 Disagree somewhat
|
|
1.24 | 2 |
|
6 Disagree
|
|
1.24 | 2 |
|
7 Strongly disagree
|
|
0.62 | 1 |
| Usually, waiting time at the cash registers is not too long | |||
|
1 Totally agree
|
|
8.07 | 13 |
|
2 Agree
|
|
22.98 | 37 |
|
3 Agree somewhat
|
|
20.5 | 33 |
|
4 Neither agree or disagree
|
|
14.91 | 24 |
|
5 Disagree somewhat
|
|
18.01 | 29 |
|
6 Disagree
|
|
11.18 | 18 |
|
7 Strongly disagree
|
|
4.35 | 7 |
| Total answers: Non-response: |
161 0 |
||
Please rate the store’s assortment of goods:
| Answers | Graph | % |
|
|---|---|---|---|
| The offerings of this store are of excellent quality | |||
|
1 Totally agree
|
|
9.94 | 16 |
|
2 Agree
|
|
10.56 | 17 |
|
3 Agree somewhat
|
|
27.33 | 44 |
|
4 Neither agree or disagree
|
|
19.88 | 32 |
|
5 Disagree somewhat
|
|
18.63 | 30 |
|
6 Disagree
|
|
10.56 | 17 |
|
7 Strongly disagree
|
|
3.11 | 5 |
| This store is one of the best with respect to quality clothing | |||
|
1 Totally agree
|
|
8.07 | 13 |
|
2 Agree
|
|
6.83 | 11 |
|
3 Agree somewhat
|
|
21.12 | 34 |
|
4 Neither agree or disagree
|
|
23.6 | 38 |
|
5 Disagree somewhat
|
|
22.36 | 36 |
|
6 Disagree
|
|
12.42 | 20 |
|
7 Strongly disagree
|
|
5.59 | 9 |
| The offerings of this store are high quality | |||
|
1 Totally agree
|
|
6.83 | 11 |
|
2 Agree
|
|
8.7 | 14 |
|
3 Agree somewhat
|
|
14.29 | 23 |
|
4 Neither agree or disagree
|
|
31.06 | 50 |
|
5 Disagree somewhat
|
|
21.12 | 34 |
|
6 Disagree
|
|
12.42 | 20 |
|
7 Strongly disagree
|
|
5.59 | 9 |
| The offerings of this store is superior in comparison to that of other stores | |||
|
1 Totally agree
|
|
8.07 | 13 |
|
2 Agree
|
|
13.04 | 21 |
|
3 Agree somewhat
|
|
18.63 | 30 |
|
4 Neither agree or disagree
|
|
31.68 | 51 |
|
5 Disagree somewhat
|
|
12.42 | 20 |
|
6 Disagree
|
|
9.32 | 15 |
|
7 Strongly disagree
|
|
6.83 | 11 |
| This store has high standards for its offerings | |||
|
1 Totally agree
|
|
9.94 | 16 |
|
2 Agree
|
|
9.94 | 16 |
|
3 Agree somewhat
|
|
16.15 | 26 |
|
4 Neither agree or disagree
|
|
34.78 | 56 |
|
5 Disagree somewhat
|
|
13.66 | 22 |
|
6 Disagree
|
|
10.56 | 17 |
|
7 Strongly disagree
|
|
4.97 | 8 |
| Total answers: Non-response: |
161 0 |
||
Based on the services that the store is offering, please reply on the following questions:
| Answers | Graph | % |
|
|---|---|---|---|
| does its best to resolve any customer problem directly | |||
|
1 Totally agree
|
|
11.61 | 18 |
|
2 Agree
|
|
23.87 | 37 |
|
3 Agree somewhat
|
|
33.55 | 52 |
|
4 Neither agree or disagree
|
|
20 | 31 |
|
5 Disagree somewhat
|
|
9.03 | 14 |
|
6 Disagree
|
|
1.29 | 2 |
|
7 Strongly disagree
|
|
0.65 | 1 |
| is always courteous to customers | |||
|
1 Totally agree
|
|
10.32 | 16 |
|
2 Agree
|
|
26.45 | 41 |
|
3 Agree somewhat
|
|
33.55 | 52 |
|
4 Neither agree or disagree
|
|
21.94 | 34 |
|
5 Disagree somewhat
|
|
4.52 | 7 |
|
6 Disagree
|
|
1.94 | 3 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| is never too busy to respond to customer requests | |||
|
1 Totally agree
|
|
6.45 | 10 |
|
2 Agree
|
|
21.94 | 34 |
|
3 Agree somewhat
|
|
27.74 | 43 |
|
4 Neither agree or disagree
|
|
20.65 | 32 |
|
5 Disagree somewhat
|
|
14.84 | 23 |
|
6 Disagree
|
|
5.81 | 9 |
|
7 Strongly disagree
|
|
2.58 | 4 |
| has the knowledge to answer customers questions | |||
|
1 Totally agree
|
|
12.26 | 19 |
|
2 Agree
|
|
27.74 | 43 |
|
3 Agree somewhat
|
|
27.1 | 42 |
|
4 Neither agree or disagree
|
|
23.87 | 37 |
|
5 Disagree somewhat
|
|
4.52 | 7 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| does its best to solve customer complaints | |||
|
1 Totally agree
|
|
9.03 | 14 |
|
2 Agree
|
|
26.45 | 41 |
|
3 Agree somewhat
|
|
24.52 | 38 |
|
4 Neither agree or disagree
|
|
27.74 | 43 |
|
5 Disagree somewhat
|
|
8.39 | 13 |
|
6 Disagree
|
|
1.94 | 3 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| is honest | |||
|
1 Totally agree
|
|
10.97 | 17 |
|
2 Agree
|
|
29.68 | 46 |
|
3 Agree somewhat
|
|
29.68 | 46 |
|
4 Neither agree or disagree
|
|
20.65 | 32 |
|
5 Disagree somewhat
|
|
5.16 | 8 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| offers prompt service to its customers | |||
|
1 Totally agree
|
|
9.03 | 14 |
|
2 Agree
|
|
29.03 | 45 |
|
3 Agree somewhat
|
|
30.97 | 48 |
|
4 Neither agree or disagree
|
|
21.29 | 33 |
|
5 Disagree somewhat
|
|
5.81 | 9 |
|
6 Disagree
|
|
1.94 | 3 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| is approachable | |||
|
1 Totally agree
|
|
18.71 | 29 |
|
2 Agree
|
|
32.9 | 51 |
|
3 Agree somewhat
|
|
32.26 | 50 |
|
4 Neither agree or disagree
|
|
9.68 | 15 |
|
5 Disagree somewhat
|
|
2.58 | 4 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| listens to the customer | |||
|
1 Totally agree
|
|
13.55 | 21 |
|
2 Agree
|
|
25.16 | 39 |
|
3 Agree somewhat
|
|
30.32 | 47 |
|
4 Neither agree or disagree
|
|
23.23 | 36 |
|
5 Disagree somewhat
|
|
3.23 | 5 |
|
6 Disagree
|
|
3.23 | 5 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| gives customers individual attention | |||
|
1 Totally agree
|
|
9.68 | 15 |
|
2 Agree
|
|
14.84 | 23 |
|
3 Agree somewhat
|
|
25.16 | 39 |
|
4 Neither agree or disagree
|
|
28.39 | 44 |
|
5 Disagree somewhat
|
|
11.61 | 18 |
|
6 Disagree
|
|
5.81 | 9 |
|
7 Strongly disagree
|
|
4.52 | 7 |
| is not pushy | |||
|
1 Totally agree
|
|
17.42 | 27 |
|
2 Agree
|
|
35.48 | 55 |
|
3 Agree somewhat
|
|
21.29 | 33 |
|
4 Neither agree or disagree
|
|
18.06 | 28 |
|
5 Disagree somewhat
|
|
4.52 | 7 |
|
6 Disagree
|
|
1.94 | 3 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| Total answers: Non-response: |
155 6 |
||
please reply on the following questions concerning the social value of shopping at this store:
| Answers | Graph | % |
|
|---|---|---|---|
| Helps me to feel acceptable | |||
|
1 Totally agree
|
|
9.68 | 15 |
|
2 Agree
|
|
25.81 | 40 |
|
3 Agree somewhat
|
|
18.06 | 28 |
|
4 Neither agree or disagree
|
|
28.39 | 44 |
|
5 Disagree somewhat
|
|
7.1 | 11 |
|
6 Disagree
|
|
7.1 | 11 |
|
7 Strongly disagree
|
|
3.87 | 6 |
| Improves the way I am perceived by others | |||
|
1 Totally agree
|
|
5.16 | 8 |
|
2 Agree
|
|
17.42 | 27 |
|
3 Agree somewhat
|
|
14.84 | 23 |
|
4 Neither agree or disagree
|
|
36.13 | 56 |
|
5 Disagree somewhat
|
|
7.1 | 11 |
|
6 Disagree
|
|
13.55 | 21 |
|
7 Strongly disagree
|
|
5.81 | 9 |
| Makes a good impression on other people | |||
|
1 Totally agree
|
|
6.45 | 10 |
|
2 Agree
|
|
20.65 | 32 |
|
3 Agree somewhat
|
|
18.06 | 28 |
|
4 Neither agree or disagree
|
|
32.26 | 50 |
|
5 Disagree somewhat
|
|
9.68 | 15 |
|
6 Disagree
|
|
9.68 | 15 |
|
7 Strongly disagree
|
|
3.23 | 5 |
| Gives me social approval | |||
|
1 Totally agree
|
|
6.45 | 10 |
|
2 Agree
|
|
9.68 | 15 |
|
3 Agree somewhat
|
|
10.97 | 17 |
|
4 Neither agree or disagree
|
|
34.19 | 53 |
|
5 Disagree somewhat
|
|
13.55 | 21 |
|
6 Disagree
|
|
13.55 | 21 |
|
7 Strongly disagree
|
|
11.61 | 18 |
| Total answers: Non-response: |
155 6 |
||
Please rate the altruistic value of this store:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is a socially responsible company | |||
|
1 Totally agree
|
|
10.32 | 16 |
|
2 Agree
|
|
28.39 | 44 |
|
3 Agree somewhat
|
|
25.16 | 39 |
|
4 Neither agree or disagree
|
|
28.39 | 44 |
|
5 Disagree somewhat
|
|
3.87 | 6 |
|
6 Disagree
|
|
1.94 | 3 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| This store makes a real difference through its socially responsible actions | |||
|
1 Totally agree
|
|
7.1 | 11 |
|
2 Agree
|
|
16.13 | 25 |
|
3 Agree somewhat
|
|
18.06 | 28 |
|
4 Neither agree or disagree
|
|
43.87 | 68 |
|
5 Disagree somewhat
|
|
9.68 | 15 |
|
6 Disagree
|
|
3.87 | 6 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| Total answers: Non-response: |
155 6 |
||
In general, how do you rate shopping at this store?Please reply on the following questions:
| Answers | Graph | % |
|
|---|---|---|---|
| Makes me feel good | |||
|
1 Totally agree
|
|
9.68 | 15 |
|
2 Agree
|
|
26.45 | 41 |
|
3 Agree somewhat
|
|
35.48 | 55 |
|
4 Neither agree or disagree
|
|
18.06 | 28 |
|
5 Disagree somewhat
|
|
8.39 | 13 |
|
6 Disagree
|
|
1.29 | 2 |
|
7 Strongly disagree
|
|
0.65 | 1 |
| Gives me pleasure | |||
|
1 Totally agree
|
|
10.97 | 17 |
|
2 Agree
|
|
26.45 | 41 |
|
3 Agree somewhat
|
|
29.03 | 45 |
|
4 Neither agree or disagree
|
|
22.58 | 35 |
|
5 Disagree somewhat
|
|
7.74 | 12 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
0.65 | 1 |
| Gives me a sense of joy | |||
|
1 Totally agree
|
|
10.32 | 16 |
|
2 Agree
|
|
23.87 | 37 |
|
3 Agree somewhat
|
|
27.74 | 43 |
|
4 Neither agree or disagree
|
|
26.45 | 41 |
|
5 Disagree somewhat
|
|
7.74 | 12 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| Makes me feel delighted | |||
|
1 Totally agree
|
|
7.1 | 11 |
|
2 Agree
|
|
18.71 | 29 |
|
3 Agree somewhat
|
|
21.94 | 34 |
|
4 Neither agree or disagree
|
|
33.55 | 52 |
|
5 Disagree somewhat
|
|
12.26 | 19 |
|
6 Disagree
|
|
5.81 | 9 |
|
7 Strongly disagree
|
|
0.65 | 1 |
| Gives me happiness | |||
|
1 Totally agree
|
|
7.1 | 11 |
|
2 Agree
|
|
18.06 | 28 |
|
3 Agree somewhat
|
|
27.1 | 42 |
|
4 Neither agree or disagree
|
|
30.97 | 48 |
|
5 Disagree somewhat
|
|
9.68 | 15 |
|
6 Disagree
|
|
4.52 | 7 |
|
7 Strongly disagree
|
|
2.58 | 4 |
| Total answers: Non-response: |
155 6 |
||
How do you evaluate this store’s image?
| Answers | Graph | % |
|
|---|---|---|---|
| The store's layout is appealing | |||
|
1 Totally agree
|
|
9.03 | 14 |
|
2 Agree
|
|
30.97 | 48 |
|
3 Agree somewhat
|
|
29.03 | 45 |
|
4 Neither agree or disagree
|
|
18.71 | 29 |
|
5 Disagree somewhat
|
|
10.32 | 16 |
|
6 Disagree
|
|
1.29 | 2 |
|
7 Strongly disagree
|
|
0.65 | 1 |
| The appearance of the staff is appropriate | |||
|
1 Totally agree
|
|
9.03 | 14 |
|
2 Agree
|
|
41.94 | 65 |
|
3 Agree somewhat
|
|
21.29 | 33 |
|
4 Neither agree or disagree
|
|
19.35 | 30 |
|
5 Disagree somewhat
|
|
5.81 | 9 |
|
6 Disagree
|
|
1.29 | 2 |
|
7 Strongly disagree
|
|
1.29 | 2 |
| The store is tidy | |||
|
1 Totally agree
|
|
9.03 | 14 |
|
2 Agree
|
|
29.68 | 46 |
|
3 Agree somewhat
|
|
26.45 | 41 |
|
4 Neither agree or disagree
|
|
14.84 | 23 |
|
5 Disagree somewhat
|
|
10.32 | 16 |
|
6 Disagree
|
|
6.45 | 10 |
|
7 Strongly disagree
|
|
3.23 | 5 |
| The dressing rooms are clean | |||
|
1 Totally agree
|
|
8.39 | 13 |
|
2 Agree
|
|
28.39 | 44 |
|
3 Agree somewhat
|
|
25.81 | 40 |
|
4 Neither agree or disagree
|
|
16.77 | 26 |
|
5 Disagree somewhat
|
|
10.32 | 16 |
|
6 Disagree
|
|
6.45 | 10 |
|
7 Strongly disagree
|
|
3.87 | 6 |
| The shopping window looks attractive | |||
|
1 Totally agree
|
|
15.48 | 24 |
|
2 Agree
|
|
32.26 | 50 |
|
3 Agree somewhat
|
|
20.65 | 32 |
|
4 Neither agree or disagree
|
|
17.42 | 27 |
|
5 Disagree somewhat
|
|
6.45 | 10 |
|
6 Disagree
|
|
5.81 | 9 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| The store lighting is attractive | |||
|
1 Totally agree
|
|
10.32 | 16 |
|
2 Agree
|
|
34.19 | 53 |
|
3 Agree somewhat
|
|
27.1 | 42 |
|
4 Neither agree or disagree
|
|
16.13 | 25 |
|
5 Disagree somewhat
|
|
7.74 | 12 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| The offerings are presented in an appealing way | |||
|
1 Totally agree
|
|
12.9 | 20 |
|
2 Agree
|
|
35.48 | 55 |
|
3 Agree somewhat
|
|
21.94 | 34 |
|
4 Neither agree or disagree
|
|
15.48 | 24 |
|
5 Disagree somewhat
|
|
8.39 | 13 |
|
6 Disagree
|
|
3.87 | 6 |
|
7 Strongly disagree
|
|
1.94 | 3 |
| Total answers: Non-response: |
155 6 |
||
In general, how satisfied are you with the store:
| Answers | Graph | % |
|
|---|---|---|---|
| Satisfaction | |||
|
1 Totally satisfied
|
|
7.1 | 11 |
|
2 Satisfied
|
|
35.48 | 55 |
|
3 Satisfied somewhat
|
|
32.26 | 50 |
|
4 Neither satisfied or dissatisfied
|
|
13.55 | 21 |
|
5 Dissatisfied somewhat
|
|
8.39 | 13 |
|
6 Dissatisfied
|
|
2.58 | 4 |
|
7 Strongly dissatisfied
|
|
0.65 | 1 |
| Total answers: Non-response: |
155 6 |
||
Please rate the following items, pertaining to your future intention:
| Answers | Graph | % |
|
|---|---|---|---|
| I intend to do business with this store again in the future | |||
|
1 Totally agree
|
|
11.61 | 18 |
|
2 Agree
|
|
31.61 | 49 |
|
3 Agree somewhat
|
|
26.45 | 41 |
|
4 Neither agree or disagree
|
|
20 | 31 |
|
5 Disagree somewhat
|
|
3.87 | 6 |
|
6 Disagree
|
|
2.58 | 4 |
|
7 Strongly disagree
|
|
3.87 | 6 |
| This store is my first choice when shopping for clothes | |||
|
1 Totally agree
|
|
8.39 | 13 |
|
2 Agree
|
|
11.61 | 18 |
|
3 Agree somewhat
|
|
18.71 | 29 |
|
4 Neither agree or disagree
|
|
17.42 | 27 |
|
5 Disagree somewhat
|
|
14.84 | 23 |
|
6 Disagree
|
|
17.42 | 27 |
|
7 Strongly disagree
|
|
11.61 | 18 |
| It is very likely that I return to this store in the future | |||
|
1 Totally agree
|
|
20 | 31 |
|
2 Agree
|
|
30.97 | 48 |
|
3 Agree somewhat
|
|
19.35 | 30 |
|
4 Neither agree or disagree
|
|
16.13 | 25 |
|
5 Disagree somewhat
|
|
5.81 | 9 |
|
6 Disagree
|
|
5.16 | 8 |
|
7 Strongly disagree
|
|
2.58 | 4 |
| When I need new clothes, I will definitely return to this store | |||
|
1 Totally agree
|
|
14.19 | 22 |
|
2 Agree
|
|
16.77 | 26 |
|
3 Agree somewhat
|
|
20.65 | 32 |
|
4 Neither agree or disagree
|
|
18.06 | 28 |
|
5 Disagree somewhat
|
|
11.61 | 18 |
|
6 Disagree
|
|
9.68 | 15 |
|
7 Strongly disagree
|
|
9.03 | 14 |
| Total answers: Non-response: |
155 6 |
||
Please take a moment to think about the H&M stores. Think about the kind of person who is shopping at the H&M stores. Imagine this person in your mind and then describe this person using one or more adjective such as stylish, classy, masculine, sexy, old, athletic or whatever personal adjectives you can use to describe the typical customer of the H&M stores. Once you have done this, please reply to the following questions ( Concerning yourself)
According to my actual self-image or how I perceive myself:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is consistent with how i see myself | |||
|
1 Totally agree
|
|
6.12 | 9 |
|
2 Agree
|
|
12.93 | 19 |
|
3 Agree somewhat
|
|
23.13 | 34 |
|
4 Neither agree or disagree
|
|
23.13 | 34 |
|
5 Disagree somewhat
|
|
20.41 | 30 |
|
6 Disagree
|
|
9.52 | 14 |
|
7 Strongly disagree
|
|
4.76 | 7 |
| This store reflects who I AM | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
8.84 | 13 |
|
3 Agree somewhat
|
|
12.93 | 19 |
|
4 Neither agree or disagree
|
|
21.77 | 32 |
|
5 Disagree somewhat
|
|
24.49 | 36 |
|
6 Disagree
|
|
17.01 | 25 |
|
7 Strongly disagree
|
|
11.56 | 17 |
| People similar to me shop at this store | |||
|
1 Totally agree
|
|
7.48 | 11 |
|
2 Agree
|
|
22.45 | 33 |
|
3 Agree somewhat
|
|
18.37 | 27 |
|
4 Neither agree or disagree
|
|
23.13 | 34 |
|
5 Disagree somewhat
|
|
14.97 | 22 |
|
6 Disagree
|
|
9.52 | 14 |
|
7 Strongly disagree
|
|
4.08 | 6 |
| This store is very much like me | |||
|
1 Totally agree
|
|
6.12 | 9 |
|
2 Agree
|
|
8.84 | 13 |
|
3 Agree somewhat
|
|
10.88 | 16 |
|
4 Neither agree or disagree
|
|
31.29 | 46 |
|
5 Disagree somewhat
|
|
23.13 | 34 |
|
6 Disagree
|
|
10.2 | 15 |
|
7 Strongly disagree
|
|
9.52 | 14 |
| This store is a mirror image of me | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
7.48 | 11 |
|
3 Agree somewhat
|
|
6.8 | 10 |
|
4 Neither agree or disagree
|
|
23.81 | 35 |
|
5 Disagree somewhat
|
|
18.37 | 27 |
|
6 Disagree
|
|
18.37 | 27 |
|
7 Strongly disagree
|
|
21.77 | 32 |
| Total answers: Non-response: |
147 14 |
||
According to my ideal self-image or how I would like to perceive myself:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is consistent with how I WOULD LIKE TO see myself | |||
|
1 Totally agree
|
|
6.12 | 9 |
|
2 Agree
|
|
10.2 | 15 |
|
3 Agree somewhat
|
|
14.97 | 22 |
|
4 Neither agree or disagree
|
|
21.77 | 32 |
|
5 Disagree somewhat
|
|
20.41 | 30 |
|
6 Disagree
|
|
17.69 | 26 |
|
7 Strongly disagree
|
|
8.84 | 13 |
| This store reflects who I WOULD LIKE TO BE | |||
|
1 Totally agree
|
|
4.76 | 7 |
|
2 Agree
|
|
9.52 | 14 |
|
3 Agree somewhat
|
|
12.93 | 19 |
|
4 Neither agree or disagree
|
|
23.13 | 34 |
|
5 Disagree somewhat
|
|
19.05 | 28 |
|
6 Disagree
|
|
19.05 | 28 |
|
7 Strongly disagree
|
|
11.56 | 17 |
| People who shop at this store are more similar to how I would like to see myself | |||
|
1 Totally agree
|
|
4.76 | 7 |
|
2 Agree
|
|
8.84 | 13 |
|
3 Agree somewhat
|
|
12.24 | 18 |
|
4 Neither agree or disagree
|
|
24.49 | 36 |
|
5 Disagree somewhat
|
|
20.41 | 30 |
|
6 Disagree
|
|
19.73 | 29 |
|
7 Strongly disagree
|
|
9.52 | 14 |
| This store is very much like HOW I WOULD LIKE TO BE | |||
|
1 Totally agree
|
|
4.08 | 6 |
|
2 Agree
|
|
8.16 | 12 |
|
3 Agree somewhat
|
|
12.93 | 19 |
|
4 Neither agree or disagree
|
|
24.49 | 36 |
|
5 Disagree somewhat
|
|
17.01 | 25 |
|
6 Disagree
|
|
21.77 | 32 |
|
7 Strongly disagree
|
|
11.56 | 17 |
| This store is a mirror image of HOW I WOULD LIKE TO BE | |||
|
1 Totally agree
|
|
4.08 | 6 |
|
2 Agree
|
|
8.16 | 12 |
|
3 Agree somewhat
|
|
7.48 | 11 |
|
4 Neither agree or disagree
|
|
24.49 | 36 |
|
5 Disagree somewhat
|
|
19.73 | 29 |
|
6 Disagree
|
|
22.45 | 33 |
|
7 Strongly disagree
|
|
13.61 | 20 |
| Total answers: Non-response: |
147 14 |
||
According to my social image or how others see me:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is consistent with how OTHERS SEE ME | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
7.48 | 11 |
|
3 Agree somewhat
|
|
15.65 | 23 |
|
4 Neither agree or disagree
|
|
23.13 | 34 |
|
5 Disagree somewhat
|
|
21.77 | 32 |
|
6 Disagree
|
|
23.13 | 34 |
|
7 Strongly disagree
|
|
5.44 | 8 |
| This store reflects who I AM TO OTHERS | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
5.44 | 8 |
|
3 Agree somewhat
|
|
9.52 | 14 |
|
4 Neither agree or disagree
|
|
25.17 | 37 |
|
5 Disagree somewhat
|
|
20.41 | 30 |
|
6 Disagree
|
|
25.17 | 37 |
|
7 Strongly disagree
|
|
10.88 | 16 |
| People who shop at this store are more similar to how I AM SEEN BY THE OTHERS | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
6.8 | 10 |
|
3 Agree somewhat
|
|
12.93 | 19 |
|
4 Neither agree or disagree
|
|
30.61 | 45 |
|
5 Disagree somewhat
|
|
19.73 | 29 |
|
6 Disagree
|
|
19.73 | 29 |
|
7 Strongly disagree
|
|
6.8 | 10 |
| TO OTHERS, This store is very much like me | |||
|
1 Totally agree
|
|
2.04 | 3 |
|
2 Agree
|
|
8.16 | 12 |
|
3 Agree somewhat
|
|
10.2 | 15 |
|
4 Neither agree or disagree
|
|
28.57 | 42 |
|
5 Disagree somewhat
|
|
19.05 | 28 |
|
6 Disagree
|
|
22.45 | 33 |
|
7 Strongly disagree
|
|
9.52 | 14 |
| TO OTHERS, This store is a mirror image of me | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
4.08 | 6 |
|
3 Agree somewhat
|
|
9.52 | 14 |
|
4 Neither agree or disagree
|
|
26.53 | 39 |
|
5 Disagree somewhat
|
|
17.01 | 25 |
|
6 Disagree
|
|
23.81 | 35 |
|
7 Strongly disagree
|
|
15.65 | 23 |
| Total answers: Non-response: |
147 14 |
||
According to my ideal social self-image or how I would like the others to see me:
| Answers | Graph | % |
|
|---|---|---|---|
| This store is consistent with how i would like the others to see me | |||
|
1 Totally agree
|
|
4.76 | 7 |
|
2 Agree
|
|
8.16 | 12 |
|
3 Agree somewhat
|
|
15.65 | 23 |
|
4 Neither agree or disagree
|
|
19.05 | 28 |
|
5 Disagree somewhat
|
|
19.05 | 28 |
|
6 Disagree
|
|
23.13 | 34 |
|
7 Strongly disagree
|
|
10.2 | 15 |
| This store reflects who i would like to be in the eyes of others | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
6.8 | 10 |
|
3 Agree somewhat
|
|
13.61 | 20 |
|
4 Neither agree or disagree
|
|
17.69 | 26 |
|
5 Disagree somewhat
|
|
20.41 | 30 |
|
6 Disagree
|
|
28.57 | 42 |
|
7 Strongly disagree
|
|
9.52 | 14 |
| People who prefer this store are more identifiable with how I would like to be perceived by others | |||
|
1 Totally agree
|
|
3.4 | 5 |
|
2 Agree
|
|
8.84 | 13 |
|
3 Agree somewhat
|
|
12.93 | 19 |
|
4 Neither agree or disagree
|
|
24.49 | 36 |
|
5 Disagree somewhat
|
|
18.37 | 27 |
|
6 Disagree
|
|
22.45 | 33 |
|
7 Strongly disagree
|
|
9.52 | 14 |
| In the eyes of other people, i would like to be very much like this store | |||
|
1 Totally agree
|
|
2.72 | 4 |
|
2 Agree
|
|
8.84 | 13 |
|
3 Agree somewhat
|
|
11.56 | 17 |
|
4 Neither agree or disagree
|
|
21.77 | 32 |
|
5 Disagree somewhat
|
|
12.93 | 19 |
|
6 Disagree
|
|
27.89 | 41 |
|
7 Strongly disagree
|
|
14.29 | 21 |
| In the eyes of other people, i would like to be a mirror image of this store | |||
|
1 Totally agree
|
|
6.12 | 9 |
|
2 Agree
|
|
4.76 | 7 |
|
3 Agree somewhat
|
|
10.2 | 15 |
|
4 Neither agree or disagree
|
|
21.09 | 31 |
|
5 Disagree somewhat
|
|
13.61 | 20 |
|
6 Disagree
|
|
27.21 | 40 |
|
7 Strongly disagree
|
|
17.01 | 25 |
| Total answers: Non-response: |
147 14 |
||
Gender
| Answers | Graph | % |
|
|---|---|---|---|
|
Male
|
|
17.01 | 25 |
|
Female
|
|
82.99 | 122 |
|
Total answers: Non-response: |
147 14 |
||
Age
| Answers | |
|---|---|
| 19 | |
| 17 | |
| 34 | |
| 31 | |
| 38 | |
| 32 | |
| 29 | |
| 40 | |
| 31 | |
| 27 | |
|
Total answers: Non-response: |
147 14 |
