Questionnaire H&M

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Questionnaire

Based on a 7 point scale, ranging from 1 to 7, where 1 replies to totally agree and 7 replies to totally disagree, please fill the following questionnaire, regarding the H&M fashion retailing stores.

Based on the store personality: *

	1 Totally agree	2 Agree	3 Agree somewhat	4 Neither agree or disagree	5 Disagree somewhat	6 Disagree	7 Strongly disagree
This store is welcoming
This store is enthusiastic
This store is lively
This store is dynamic
This store is honest
This store is sincere
This store is reliable
This store is true
This store is hardy
This store is solid
This store is reputable
This store is thriving
This store is chic
This store is high class
This store is elegant
This store is stylish
This store is annoying
This store is irritating
This store is loud
This store is superficial

Based on a 7 point scale, ranging from 1 to 7, where 1 replies to totally agree and 7 replies to totally disagree, please fill the following questions: *

	1 Totally agree	2 Agree	3 Agree somewhat	4 Neither agree or disagree	5 Disagree somewhat	6 Disagree	7 Strongly disagree
This store is accessible
The store lay-out at this store makes it easy for customers to find what they need
This store often has interesting bargains
This store's offerings are reasonably priced
This store has enough stock
This store offers good value for the price I pay
This store’s dressing rooms are comfortable
This store has convenient operating hours
Usually, waiting time at the cash registers is not too long

Please rate the store’s assortment of goods: *

	1 Totally agree	2 Agree	3 Agree somewhat	4 Neither agree or disagree	5 Disagree somewhat	6 Disagree	7 Strongly disagree
The offerings of this store are of excellent quality
This store is one of the best with respect to quality clothing
The offerings of this store are high quality
The offerings of this store is superior in comparison to that of other stores
This store has high standards for its offerings

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