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Online traffic is driven by the most popular search engines, Google, Bing, and Yahoo. There are many other ways to generate visits to your website through traffic, such as Social media and display ads. However, search engines remain the primary method of accessing websites for users. Search engines are truly unique, in that they can provide a list of websites in a matter of seconds. They are a great tool for businesses as they provide targeted traffic so that the right people are being directed to your website. Many businesses do not utilise this tool well enough, if search engines are unable to find your website or add your content to their databases, you are potentially missing out major opportunities to drive traffic to your site. Many firms underestimate the extraordinary value that keywords in the search box carry. Over time, experience and statistics have shown that search engine traffic can be the making and breaking point of a firm’s success. There are many different benefits to this strategy, for example, brand awareness, exposure, recognition, and revenue. In comparison to other marketing channels, investing in SEO can have an exceptional rate on return like no other channel. |
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