Branding

When product branding is done properly and correctly, the brand gets stronger and even surpasses other brands in the same market. So, brand awareness is very important to capture the attention of customers and get more attention from them.

For example, in some cities only have 3 outlets but in one area there are no such outlets, customers who are curious about the product will be willing to go to an area where there are outlets just to enjoy the products offered.
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When a brand is remembered by the customer, they will buy a product with so many brand choices available, most of them will buy products / services whose brand is already embedded in his mind.

That's what makes brand awareness can provide sales effects increased dramatically from before. Campaigning through online marketing strategies by utilizing social media, adwords ads, YouTube ads, and SEO is a powerful strategy for current conditions.