Mass Media

Research of mass media popularity

Dear respondent! Please answer the below questions without any foreign help. Your own opinion is very important!

What types of mass media do you know? *

From the list below, please rate from 1 to 5 the effectiveness of each source of mass media and comment why do you think so *

1

2

3

4

5

Television

Internet

Radio

Printed Media (magazines, newspapers)

Billboards

Advertising on transport

Advertising in public transport(metro, bus)

Plasma in supermarkets, malls, airports

Please arrange: which to your opinion is less and more expensive source of advertising allocation *

1 - the cheapest
8 - the most expensive

	Television	Internet	Radio	Printed media(magazines, newspapers)	Billboards	Advertising on transport	Advertising in public transport	Plasma in supermarkets, malls, airports
1
2
3
4
5
6
7
8

Do you always pay attention to advertising? *

Yes

No

If no, please comment what do you do in order to avoid it; also arrange the list: which do you count to be the least(1) and most annoying(5) source of advertising, comment why *

I avoid it by:

rate from 1 to 5

Television

Internet

Radio

Printed Media (magazines, newspapers)

Billboards

Advertising in public transport

Plasma in supermarkets, malls

What should advertisement contain in order to make you interested and watch it? Arrange according to the importance from 1 to 5 *

1- less important
5- most important

	1	2	3	4	5
Originallity
Creativity
Presence of some famous person
True facts about the product
Funny music and colorful pictures

If you were asked to allocate advertising of some product in any mass media, where would you allocate it and why? *

Multiple choice is available

Comment

Television

Internet

Radio

Printed media(magazines, newspapers)

Billboards

Advertising on transport

Advertising in public transport

Plasma in supermarkets, malls, airports

Have you ever heard of the company Video International? *

It sells advertising opportunities on the leading TV channels, radio stations, on Plasmas in supermarkets, malls, airports..

Yes

No

Have you ever seen advertising of the company "Video International" *

Yes

No

If yes, where and what did you think of it? *

Have you ever seen Plasma TVs in supermarkets (Perekrestok, Karusel), malls or/and airports(Sheremet'evo)? *

Yes

No